Many innovation initiatives in established organizations fail. It requires Entrepreneurial Management to cope with the high uncertainty in the innovation space. This type of Management needs to be implemented holistically in order to unleash the corporate innovation chains.

Deutsche Telekom and Deutsche Bahn are venturing through multiple organization alternatives and are thus spreading the risk associated with one alternative. Every venturing requires activity requires Entrepreneurial Management.

Various venturing alternatives for corporates are illustrated and discussed in this article. There is not THE one best solution to create ventures, it’s dependent on the goals. Different venturing alternatives should be located at the top of an organization and under one central steering.

The Venture Pyramid is the new frame to progress on a venture. Build-Measure-Learn is the operating rhythm to climb the pyramid and to get to Product-Market-Fit as soon as possible.

The Venture Pyramid is a new framework that allows entrepreneurs and intrapreneurs to track their progress on the way to venture success. It gives entrepreneurs the option to reduce the risk of premature scaling and functions as a guide when talking to investors.

The Lean Startup is much closer to science than you think. Lean Startup can be improved through a stronger connection of learnings and a critical discussion of experiments and results with a bigger community.

The marshmallow challenge helps entrepreneurs and intrapreneurs to learn about uncertainty, the importance of experimentation vs. planning, riskiest assumption tests and the impact of team size on experimentation.

A toy teaches you more than many lectures.